Info

The Retirement Years on Profit Boss® Radio

The Retirement Years on Profit Boss® Radio is a weekly wealth building and retirement mastermind for women and couples. Want the secrets to wealth and retirement to be yours? This is the place. Hosted by Hilary Hendershott, CFP®, MBA, a fiduciary financial advisor running a leading advisory firm, she inspires and empowers listeners on their financial and professional journeys by sharing real stories from real life and real people who are reaching financial success. Let Hilary be your guide as you defy the odds, take control of your money, grow your wealth, and retire well. Hilary’s pragmatic approach to money, no-nonsense attitude, and sophisticated topics combine to create a podcast worthy of its 5-star rating. To learn more about Hilary, read, listen, or watch the show, follow the blog, or to connect directly visit www.hilaryhendershott.com.
RSS Feed
The Retirement Years on Profit Boss® Radio
2020
July
June
May
April
March
February
January


2019
December
November
October
September
August
May
April
March
February
January


2018
December
November
October
September
July
June
May
April
March
February
January


2017
December
November
October
September
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: 2020
Jul 28, 2020

In this episode, we’re talking about overcoming inner barriers.

If you “get in our own way” or self-sabotage, it’s not always on you. For centuries, women have been put into positions that force us to play it small and fail to get in touch with our true desires. When it comes to money, having our own income or a life of financial independence was out of the question until just decades ago. We’ve made huge strides, but we still have so much to work through.

Today, I’m joined by Dr. Valerie Rein. Valerie has worked with hundreds of high-achieving women and discovered that the issues they struggle with aren’t just personal. They’re rooted in ancestral and collective trauma experienced for millennia, and she calls the results of this trauma, which affects both men and women, Patriarchy Stress Disorder (PSD). Since her own stress experience, which you’ll hear about in today’s episode, she’s dedicated her career to helping her clients resolve their traumas and live the lives they desire and deserve.

So, if you’re wondering what’s holding you back and how to start making changes in your personal and financial life, today’s episode of Profit Boss® Radio is for you.

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • How professional success - and extreme stress - helped Valerie discover the barriers holding her back and triggered her “PSD awakening.”
  • Why Valerie’s definition of patriarchy doesn’t refer to “men,” but to a system of inequality and oppression - and how PSD affects men as well.
  • How our bodies’ survival programming kicks in and goes into overdrive to stop us from taking risks - and why so many women are biologically afraid that wealth and power will be seen as unsexy.
  • Stories from Valerie’s work about how unraveling PSD in her patients naturally leads them to increased revenue.

Show Notes

To get access to the full show notes, including all the resources mentioned, visit HilaryHendershott.com/167.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio

Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Jul 7, 2020

In this episode, we’re talking about earning money.

If you’re going to build wealth and attain financial independence, you have to earn that coin. Many of you have seen your income dry up in the wake of the coronavirus pandemic, and many more of you are probably reconsidering what’s most important right now.

Fortunately, this is also a time of reinvention. Many people are discovering how to use their gifts, talents, and skills in new ways, finding new opportunities, and turning the tough challenges they’re facing into powerful businesses.

Today, I’m joined by Natalie Sisson. She’s an author, a speaker, and the host of the Untapped Podcast. Natalie ditched her successful corporate career and turned her knowledge into eight different revenue streams. Now, she helps others leverage their unique skills and experience to earn a living and make an impact from anywhere just by being themselves.

So, if you’re looking to make a big change in your life - and do it profitably, check out today’s episode of Profit Boss® Radio!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why Natalie walked away from her corporate career, and how her blog became a vehicle for a new business and life as a digital nomad.
  • How to consciously curate your freedom as you build a business on your terms.
  • How car, plane, and train rides can serve as powerful sessions for focused work - and why travel can make you a sharper entrepreneur.
  • The real reason blogging and podcasting aren’t oversaturated - and the power of finding your niche.
  • The first steps to take as you begin to monetize yourself.

Show Notes

To get access to the full show notes, including all the resources mentioned, visit HilaryHendershott.com/166.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Jun 16, 2020

In this episode, we’re talking about how to deal with dementia in our families and in our lives.

Dementia is an unfortunate topic that touches many of our lives. When a parent starts to show symptoms of memory loss or erratic behavior, you need to have plans in place, to be able to have difficult conversations, and to be able to take action without getting overwhelmed.

However, with the right preparation, you can take a compassionate approach to your parents’ care without straining your relationship or becoming exhausted - and you can take actionable steps right now to know the red flags, warning signs, and even determine if something is a medical issue and not dementia at all.

Today, I’m joined by Kay Bransford. She’s the author of the award-winning blog Dealing With Dementia and creator of the MemoryBanc system, which has been named as a must-have in AARP’s Brain Healthy Gift Guide. She has also appeared on The Dr. Oz Show to talk about her work.

So, if you want to know what to look out for, as well as how to prepare for the worst, check out today’s episode of Profit Boss® Radio!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • How Kay discovered that she needed lots of information to implement her parents’ plans once they developed forms of dementia - and why it took over half a decade of erratic behavior before they were diagnosed.
  • How children can deal with parents who reject assistance – and how to take action without embarrassing or belittling them.
  • Why certain medicines can trigger dementia-like symptoms - and the red flags you should bring up with a doctor if you notice.
  • What people with dementia really need, how to prepare to be a caregiver, and how to tell if you absolutely can’t – or shouldn’t – be a caregiver.
  • Why it’s so hard to determine when someone has to leave their home and be in full-time care.

 

Show Notes

To get access to the full show notes, including all the resources mentioned, visit HilaryHendershott.com/165.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

May 26, 2020

In this episode, we’re exploring the unexpected ways that aging affects our happiness.

If you do a Google search for the word “midlife,” you’ll instantly be greeted by the autofilled word “crisis.” It’s a time when almost everyone asks themselves, “Is this all there is?” and finds themselves facing new challenges, both internally and externally.

However, as you’ll hear from my guest today, midlife is also an extraordinary time. It’s a time of lasting friendships, of greater confidence, and of having the wisdom to do remarkable things. With a deeper understanding of where all the negative tropes around midlife come from, you can find happiness not just in it, but in the decades to come.

Today, I’m joined by Nancy Davis Kho. She’s the host of the Midlife Mixtape podcast and the author of The Thank-You Project: Cultivating Happiness One Letter of Gratitude at a Time, who is here to share what she learned from her own pursuit of happiness.

So, if you’re ready to bust the myths about middle age and better understand what happiness is really all about, this episode is for you. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why midlife - the period between 30 and 60 - is a really great phase of life to be in.
  • What the happiness curve is, why it’s consistent across species, and how it forecasts our ability to become happier as we age.
  • How to measure success as we get older - and how this moment in history is giving so many people perspective.
  • How Nancy cultivated gratitude at a challenging time in her life - and why choosing to not madly pursue happiness actually makes us happier.

Show Notes

To get access to the full show notes, including all the resources mentioned, visit HilaryHendershott.com/164.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

May 5, 2020

In this episode, we’re talking about retirement, insurance, and what you can do right now to prepare for the costs of healthcare as you get older.

Healthcare in retirement can be very confusing. And if your employer has chosen your health benefits for the majority of your life, you’re probably not prepared to be dumped into a national health insurance system that has thousands of drug plan options.

Many people are scared of Medicare, or have heard horror stories about not being able to get the care that they need. However, it’s important to know that when combined with the right supplemental coverage, Medicare can comprehensively address your healthcare needs and truly provide for you.

Today, I’m joined by Medicare insurance expert, Danielle Roberts, who is here to clear up any confusion around what’s covered, what’s not, the benefits, the costs, and so much more!

So, if you’re ready to create a plan to make the most of Medicare coverage in retirement, this episode is for you. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • The unique features of Medicare that make it easier to use and more robust than employer-provided or individual health insurance coverage.
  • How to select supplemental Medicare coverage - and why costs for many people are so reasonable when compared to employer-provided health coverage.
  • What Medicare brokers do, how they get paid, and why premiums don’t always go up just because someone receives a commission from your policy.
  • The expenses that Medicare doesn’t cover - and how to plan for expenses such as assisted living or live-in aides.
  • Key facts about Medicare that people between the age of 50 and 55 should know - and be thinking about - now.

Show Notes

To get access to the full show notes, including all the resources mentioned, visit HilaryHendershott.com/163.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Apr 25, 2020

In this timely episode, recorded during the coronavirus pandemic of 2020, we’re talking about the psychology behind how we think about money, the mistakes we make, and why we’re so prone to irrational behavior in both good times and bad.

It’s hard not to get emotional when it comes to money. The stock market took a sharp negative turn recently and the short-term future of the economy is uncertain to say the least. Many Americans are either out of work or find themselves having to pivot to earn money. It would be 100% normal to be panicking now, however, it doesn’t have to be that way.

In this interview, Jeff and I talk about how, if you’re attempting to “react” to what’s happened, you’re not likely to be making decisions that are doing you any good.

For example, people are asking me questions like, “Should we sell out of the market at least partially?” or “How can I make sure to get in at the bottom?” or “Don’t you think hotel stocks are poised for a great return?

Despite what the media would have you believe, nobody knows the short-term future so these questions cannot be answered. More importantly, investing is about size and consistency, not timing, and it’s important to take a look at it from a big-picture perspective.

As we navigate the coronavirus crisis, our minds are more vulnerable than ever to tricks, traps, and temptations. If you’re wondering how to invest, what to do with your investments, or just why you’re reacting the way you are to reading the news or checking the market, today’s episode of Profit Boss® is for you.

I’m joined by author, speaker, pundit, comedian, and behavioral science advocate Jeff Kreisler. In addition to writing for TV, politicians, CEOs, and sharing insights on networks like CNN, Fox News, MSNBC, and SiriusXM while he’s not touring the planet, Jeff runs Peoplescience.com. He and past Profit Boss® guest Dan Ariely recently co-wrote Dollars and Sense: How We Misthink Money and How To Spend Smarter, where they hilariously tackle the behavioral science behind our financial decisions.

So, are you ready to stop letting the news cycle leave you wondering if now’s a good time to buy or sell, identify financial traps before you fall prey to them, and discover frameworks that will help you use human nature to your benefit? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why we participate in emotional, panicked, and irrational behavior, like hoarding toilet paper, when we see others do it - and how a crisis like the coronavirus makes bad thinking even worse when it comes to money.
  • The reason it’s so important to take a 30,000 foot view of your finances during a recession or extended downturn.
  • Why our brains struggle so much to understand money - and why the things that make money “awesome” in Jeff’s words are also the things that make it so complicated.
  • The things people are most frequently getting wrong right now - and why we’re so prone to making terrible tradeoffs for the future in this moment.
  • Why making your IRA contributions automatic and paying your bills first has a significant, positive impact on your ability to save.
  • Why we’re so much more prone to stressing about small spends instead of big ones. 

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/162.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Apr 9, 2020

In this episode, I’m answering several listener questions about the coronavirus pandemic, the economy, stock market investing, and personal finance.

I’m hoping my answers to these questions will help you better understand how to think through tough decisions when it comes to money and your family, why you should manage your mindset instead of trying to predict the future, and how moments like now prove the importance of having an investment strategy — to name just a few of the issues we dive into.

We also get into what you can do to make money right now, what types of businesses are thriving in this tumultuous time, what you can do as a business owner to protect yourself and your employees, and what resources may be available to you as individuals via the $2 trillion CARES Act passed by Congress.

Things may feel like they’re constantly changing right now, but by deepening your understanding of what’s going on and how you can best stay physically and fiscally healthy, you can come out of the other side of this empowered, educated, and ahead of the media. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

Cara asks: “Should I pay off the loan on the house I inherited from my grandparents, or should I refinance and invest my money, even though the economy feels shaky right now?”

Monica asks: “How long do you think the trickle-down effect of the global reaction to the coronavirus is going to be?”

Carl asks: “How should the fiat currency issue play into my investment strategy, and should I listen to people telling me to buy precious metals or Bitcoin right now?”
Lela asks: “How should someone arrange their stock-bond IRA or Roth IRA if they’re over 65?”

Ana asks: “Why do we need to hang on tight and not sell or panic in a crisis, and what can we do to maximize our investments right now?”

Brandy asks: “Will we all get back the money we lost in our investments once the coronavirus event has ended?”

 

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/161.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Apr 1, 2020

Today's episode is a call for your questions. At this point, we're deep into the coronavirus and there are a lot of people, both individuals and businesses, who are worried about everything related to their finances. If you're looking for answers, I'm here to help!

Please send any financial related questions to media@hilaryhendershott.com this week and I will answer them in an upcoming episode. I look forward to sharing my advice and helping you through this difficult time as best as I can.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Mar 17, 2020

In this episode, we’re talking about estate planning. As in wills, trusts and powers of attorney. I know, it’s not sexy, but it is important.

Estate planning isn’t just something for people with a lot of money. It’s about making things as easy as possible for your loved ones when you’re gone, and whether you’ve got $10 or $10 million in assets, that matters. If you’re thinking that having a will takes care of this, you may be surprised to learn that a will doesn’t do that much - and can create serious legal and financial headaches for your beneficiaries.

Furthermore, if you have children, I cannot stress this enough: please get an estate plan in place along with appropriate life insurance. If you get in trouble and really need life insurance or estate planning documents in place, it’s often (unfortunately) too late, and whether you’re new parents or retirees making plans for your golden years, it’s highly likely that you need more than just a will to protect your family and your assets. If you’re wondering what to do next, today’s episode of Profit Boss® Radio is for you.

I’m joined by wills, trusts, and estates attorney Laura Cowan. Based in New York City, Laura was named a 2019 Rising Star by Super Lawyers, an award only given to the top 2.5% of attorneys in the Greater New York area, she’s spoken at the UN Headquarters about estate planning for non-citizens, and she has been featured in Forbes Magazine. Most importantly, Laura is an attorney who can actually speak to people about this complex topic without overwhelming them!

So, are you ready to truly understand the difference between wills and trusts, learn how to best protect your life’s work and your loved ones, and find out how to build an estate plan to best suit your needs? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why having a will and not a trust guarantees that your beneficiaries will end up in probate court - and why this process often costs up to 5% of your estate and takes years to complete.
  • Which of your assets cannot be passed down in a will - and how naming minors as primary beneficiaries to assets like life insurance and 401(k)s can leave your money in a stranger’s hands until your children turn 18.
  • Why most people choose to create a living trust instead of a will - and the components that go into an estate planning package.
  • The dangers of letting minors collect their whole inheritance at 18 - and what happens if you don’t name a successor guardian for your minor children.
  • How asset protection trusts differ from living trusts - and how to best protect your assets from creditors.
  • How a trust can protect your assets in the event that your spouse dies and you remarry.
  • Why you shouldn’t create your own estate plan online - and why you should choose to work with a flat-fee estate planning attorney over one who charges by the hour.

MoneyWise Segment: Should You Refinance Your Mortgage?

If you listened to last week’s episode, Coronavirus & Your Money, you heard all about what NOT to do during a crisis. And while your investments are likely down, so too are mortgage rates. I have heard from people who are getting quoted on refinances at remarkably low rates and a lot of people are wondering, “should I refinance my mortgage?” Don’t miss today’s MoneyWise segment where I answer that question and share my best advice!

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/159.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Mar 4, 2020

In this short episode, we’re talking about what’s happening in the stock market in the aftermath of the coronavirus outbreak.

Unfortunately, the coronavirus (COVID-19) is here. My heart goes out to all of the individuals, families, communities and countries that have been affected. Many of us remain on high alert, myself included, because we are the parents or children of immune-compromised individuals who are especially susceptible. The purpose of today’s episode is to help you make sense of what’s happening in the investment markets recently and in the near term future, so that instead of focusing on your money, you can keep your focus on remaining healthy.

It’s definitely true that companies that depend on global travel and complex international supply chains could be in serious trouble. But how will this outbreak affect you and your money?

If you’re invested in the stock market with a diversified basket of investments designed to serve your needs and meet your timelines, your accounts are probably down. As you watch values drop, it’s easy to get scared and think to yourself, “Wow, I need to sell before this gets worse.” That’s a normal feeling, and I experience it too!

However, trying to time the market is what the best investors in history have called the loser’s game - and I explain why in today’s episode.

It’s important to note that temporary declines are not rare. Since 1927, there have been 158 2-day periods where the market has declined 4% or more, 49 2-day periods with a decline of 6% or more, 15 2-day periods with a decline of 8% or more, and 5 2-day periods with a decline of 10% or more. Further, the S&P 500 is higher now than it was after downturns following past outbreaks like SARS, Avian Flu, and Zika. So, have no fear, this too shall pass!

Beware media magnification! If you rely on the national financial news media for financial advice, they’ll have your emotions whipsawing. I design Profit Boss® Radio to be your voice of rationality and even-handed, evidence-based wisdom.

If you want to better understand what’s going on in the markets and make better sense of the story the media is trying to spin right now, you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • What the coronavirus is, who is at risk, and why it is impacting the markets so significantly.
  • Why watching the markets go down right now could be an unfamiliar feeling - and why pulling your investments out is a surefire way to lose money.
  • How the media assigns causality to market events, and why no one really understands why the market moves when it moves this fast.
  • Why predictions have so little bearing on the stock market - and why risk is already reflected in stock values.
  • How to remain calm and confident that the markets will recover.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Mar 4, 2020

Perhaps you’re really starting to come into your own as an earner and thinking you could benefit from working with a financial advisor. Maybe you’ve met with several people who all call themselves financial advisors, but were surprised to discover that there was no consistency at all in what they did or the services they offered. You may also be wondering why so many advisors charge for their services in completely different ways.

If your initial research into the world of financial advisors has left you with more confusion than clarity, today’s episode of Profit Boss® Radio is for you.

A great financial advisor is someone who you can trust deeply - and who prioritizes your success above everything else. They should help you create a world-class investment experience uniquely suited for your needs, give you the tools to thrive in life, and help you create a legacy and estate that you’ll be able to pass on to the next generation.

So, do you want to know the most important questions to ask, the red flags to look out for, and what a great relationship with a financial advisor can do for you? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why there’s so little consistency between people who call themselves financial advisors.
  • Why I don’t like annuities - and why I don’t consider financial advisors who predominantly sell life insurance to be real financial advisors.
  • The qualities to look for in a potential financial advisor.
  • Understanding the difference between a fee-only and fee-based financial advisor.
  • How to work with a financial advisor to create a world class portfolio that’s low cost, high performance, diverse, evidence-based, and built to weather market cycles.
  • Why tax minimization, lifestyle coaching, insurance recommendations, and mortgage analysis can all be provided by the right financial advisor.
  • What an empowering, meaningful cash flow actually looks like.
  • Why almost every prospective client I speak with has horror stories about past advisors - and how to find someone who you can actually trust.

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/157.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Feb 4, 2020

In this episode, we’re talking about how to use scholarships to pay for college.

We’ve all heard the horror stories of those who graduate with hundreds of thousands of dollars in student debt. Many of my clients are faced with the very real tradeoff between making sure their kids graduate with no (or minimal) debt and funding their own retirement.

To make matters worse, there’s so much conflicting information around the topic of financial aid that it can be completely overwhelming. It takes practice to learn the difference between a marketing scam and a real opportunity, and few students discover how many incredible scholarships are out there for the taking.

If you’re trying to make sense of it all and can’t figure out how you (or your kids) will pay for college or university, today’s episode of Profit Boss® Radio is for you.

I’m joined by Jocelyn Paonita Pearson, founder of The Scholarship System. Over the course of her college career, Jocelyn secured over $126,000 in college scholarships, graduated with zero student loans, and even received overage checks to cover her expenses. And now, she’s teaching others how to do the same. Her 6-step system for finding scholarships has helped families secure over seven figures in scholarships!

So, are you ready to learn how to avoid crushing student debt, find scholarships you never knew existed, and learn how to actually win them? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/156.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Jan 21, 2020

In this episode, we’re talking about writing and publishing books.

Almost everyone has a book inside of them waiting to be written. You don’t have to be an entrepreneur who wants to spread your message and grow your empire to write a book, either. You could be a doctor looking to share nutritious recipes you’ve crafted for your patients. You could even have a full-time job and a great career, but want to write the Great American Novel to express your creative energy.

No matter what you write about, you’ll ultimately have to choose how you’re going to share your book with the world. At that point, you’ll have to decide between self-publishing or working with an imprint of a publishing house.

I’ve personally been thinking about writing a book for a very long time. I’ve attended a number of conferences, learned what it’s like to self-publish, and taken a $5,000 course on how to publish traditionally. After doing all of this research, I decided not to write a book at the time, but as my business has grown, I’m actually reconsidering.

What I learned from my experience was this: there’s no 100% right way to go. There’s a lot to learn about both methods, and there’s no clear evidence that one is more profitable than the other. What you can clearly understand, however, is how to plan for what writing your book is going to cost you in terms of money and time.

For today’s episode of Profit Boss® Radio, I’m speaking to two experts on this subject.

First, I’m joined by Julie Broad. Julie is an Amazon Overall #1 bestselling author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales Book. Through her company, Book Launchers, she helps entrepreneurs and professionals write, publish, and sell business and brand boosting books without giving up their rights or royalties.

After my conversation with Julie, I’m speaking with Joelle Hann. Joelle is the founder of Brooklyn Book Doctor. She’s ghostwritten, collaborated, edited and developed books with top CEOs and humanitarian activists, coaches and journalists, scholars and entrepreneurs, and many others. Joelle also actively writes and publishes her own work, so she knows what it means to be coached and edited. Her signature program, Book Proposal Academy, helps authors write winning book proposals that help them land agents and get attention from traditional publishing houses.

Both Julie and Joelle are also currently available for consulting, and you’re going to hear an exclusive offer from each of them if you’re ready to bring your book into the world.

So, are you ready to hear all about what it’s really like to publish a book, learn from the experts’ big wins, and find out about the mistakes you need to avoid? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • How to approximate the costs of writing a book - and why not to assume it will ever pay for itself.
  • Why authors need to be thinking like marketers regardless of whether or not they partner with a publisher.
  • Why writers who have had success with traditional publishers are now choosing to self-publish.
  • The difference between self-publishing and hybrid self-publishing - and why Julie isn’t a fan of hybrid.
  • How much you can expect to pay for a highly experienced ghost writer.
  • The difference between a developmental editor, a copy editor, and a proofreader - and why you need all three.
  • How the most successful self-published authors are achieving massive sales numbers - and how Julie’s book, after being rejected by a major publisher, generated six figures in revenue and attracted serious interest from future business partners.
  • The biggest mistakes that self-publishers make and how to avoid them.
  • What expenses to budget for in order to meaningfully launch a self-published book.
  • When you should consider working with a traditional publisher.
  • What traditional publishers are looking for - and why you don’t need to be a celebrity to get a book deal, but you do need to have an extra oomph to get readers excited.
  • The step by step process of getting a literary agent - and what to do if it doesn’t go anywhere.
  • Why the era of the six-figure book deal is over - and the hidden costs that can lead you to spending more than your advance when working with traditional publishers.
  • The main reason that books fall apart - and why brainstorming and outlining your book before you write can save you hours, if not months, of frustration.
  • How one of Joelle’s first-time authors ended up in a five-way bidding war for her book.

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/155.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

Jan 7, 2020

Today’s topic is one that is very close to my heart. I’ve worked with hundreds of business owners to increase their wealth. It’s something I’m very passionate about, and business financials are invariably intimidating. Honestly, I rarely meet a business owner who feels they have a good grasp on their costs, revenue sources, and profit, let alone what to do about any of that. The worst part is that I see so many business owners languish in “I’m still in ‘investing in my business’ mode” which is always code for “I’m not paying myself enough.” It’s a common, chronic condition that I’m out to cure! 

Business can be the golden road to an amazing lifestyle, but you have to PAY YOURSELF in order to accomplish that. Otherwise, you’ve simply built yourself a job.

So, let’s get to work decoding your business numbers.  

In today’s episode, we’re digging into how to measure financial performance for three types of businesses: product businesses, brick-and-mortar businesses, and online businesses. You’ll learn what the most successful business owners I’ve worked with do (and look out for) to meaningfully measure performance, turn a profit, and consistently take home a paycheck. 

If you’ve struggled to measure your success by key performance indicators, or worse, struggled to use key performance indicators that simply didn’t apply, this approach will feel like a breath of fresh air - and can help you figure out exactly what you need to do to achieve smart, sustainable growth. 

Joining me for today’s conversation is Danielle Hayden. After 10 years in the boardroom as a CFO, she’s now the co-owner of Kickstart Accounting Inc, where she helps women get out of overwhelm, stop hiding in the dark, and take home the paychecks they deserve. 

So, are you ready to stop hiding from your financials so you can finally get to know your business, inside and out? Then you don’t want to miss this episode. Tune in to Profit Boss® Radio today!

Here’s what you’ll find out in this week’s episode of Profit Boss® Radio:

  • Why women constantly struggle to pay themselves from their businesses.
  • Why the metrics and KPIs so many business coaches focus on don’t apply.
  • Why failing to understand financials makes it nearly impossible to achieve profitable growth.
  • Examples of great product businesses - and what makes them so good.
  • When owners of product businesses should think about shutting down or considering other avenues.
  • How to evaluate financial underperformance and determine if it’s time to reevaluate a business model.
  • Why being emotionally attached to an unsuccessful business can be financially devastating.
  • The unique metrics that make measuring brick-and-mortar business performance different from that of online businesses.
  • The KPIs I use to understand where to focus my energy and make sure my online service business is growing.
  • How online service businesses can effectively track time - even when they don’t bill clients by the hour.
  • What business owners should be paying themselves, and how payouts should work.
  • How people in their 30s and 40s should save for the future.
  • Why it’s so important to understand your numbers.
  • Why almost every business owner needs custom tools to measure their finances.

Show Notes

To get access to the full show notes, including resources mentioned, transcript, and a complete breakdown of the End of Year Wealth Building Checklist, visit HilaryHendershott.com/154.

Follow Hilary on:

Twitter
LinkedIn
Instagram
Facebook
YouTube

Subscribe to The Retirement Years on Profit Boss® Radio
Apple Podcasts
Overcast
Spotify
Stitcher
Google Podcasts

1