Everyone loves an unlikely success story. We are often told that anything is possible and these success stories give us all home to chase our dreams. Still, we need to make money and pay the bills. Dreams just don’t feel very lucrative. Is it possible to turn your dreams into reality?
Today’s guest embodies what it means to be an unlikely success. Cathy Heller didn’t come from much, had a little education, and no idea about how to make it in a career. It wasn’t likely that she would make it big in her career as a songwriter, but Cathy persevered. Using her creativity, Cathy figured out a way to market her skills by selling songs to Fortune 500 companies. Now, she has an incredibly profitable podcast, Don’t Keep Your Day Job, where I have been a guest.
Today, I am turning the microphone on Cathy so that she can tell us how she found her unlikely success. Her biggest lesson for everyone is that, with a little ingenuity, we can turn almost any passion into a money-making enterprise. Cathy is going to share the scrappy actions and mindset shifts it took to make it in a competitive field. Never one to be content where she is, Cathy then turned her success into more opportunities to use her gifts. Now, Cathy represents other artists who want to license their music, teaches courses about licensing, and hosts a profitable podcast.
That may sound like a lot, but Cathy’s unlikely success is about small steps in the right direction. It’s about never settling for less than she is worth, and you and I can take that advice right to the bank.
What You Will Learn in This Episode:
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Don’t Keep Your Day Job Podcast
Welcome to the 100th episode! It feels surreal that my initial dream to start a podcast has transformed into a movement of women taking ownership of their finances. While more and more women are feeling empowered by their wealth, a whopping 71% of women still have all of their money in cash. Investing feels like some kind of impenetrable black box, and for many of our listeners in the middle of their financial growth journey, it can be cost prohibitive to take advantage of a financial planner. I’ve been listening to you, the ProfitBoss community, and I have developed a service that will start your investment journey with the same level of service and confidence I give my own clients. Here it is: Ignite Investing!
Ignite Investing would not exist without the dedication and hard work of Jen Rupp. Jen has a degree in Economics and Finance, over a decade of experience in financial planning, and the same vision to help women start their investments with a strong foundation. Over the past 9 months, Jen and I have developed the Ignite Investment platform, a space for women to get the exact same premium service that we provide at Hilary Hendershott Wealth Management without the $500,000 savings minimum. You will have access to a custom portfolio, real-time investment advice, and the backing of several investment agencies that have withstood the test of time. If this sounds like the next step in your journey to financial freedom, you do not want to miss this episode. Jen and I are going to explain how Ignite Investing is not only possible but an incredible value as well.
The vision of the ProfitBoss Radio community is to empower women with tools to start making decisions about their finances. Ignite Investing is the natural next step for many of our listeners. Apply today, and start making your money work for you.
What You Will Learn in This Episode:
Links Mentioned in the Show
Everyone has an opinion about sales, and for many, that opinion isn’t very positive. However, if you’re an entrepreneur, you’re in sales! There’s no way around that! Despite some reservations about it, we all know that a career in sales can be very, very lucrative. So if you’re looking to increase your income this year, this episode of ProfitBoss Radio is a must-listen. Judy Hoberman is my guest today, and she is sharing with us her lessons learned from a 30-year career in sales.
What surprised me most about this interview is that Judy is very clear sales isn’t about kitschy closing lines or being manipulative, it’s about building a connection with people, asking the right questions and doing the right thing. You’ll love the way Judy makes sales seem warm, friendly and accessible. Judy has experience in just about everything from education to insurance. She even did a stint as a roofer!
Now, Judy is transforming her years of experience into actionable tools that her clients can do to boost their sales. As always, her focus is never on building a script or crafting closers. Instead, Judy wants to take the very natural way that women can build trusting relationships and turn that into a selling superpower. Judy believes that, in a sense, everyone is in sales in some capacity, so I think every ProfitBoss listener will benefit from the incredible advice Judy is bringing to the show today.
What You Will Learn in this Episode:
Links Mentioned in the Show
@SellingInASkirt on Twitter and Instagram
We all know that real estate is a worthy investment, and on your path to financial freedom, you will likely enter into the complex process of selling or buying a home. When it comes to real estate, knowledge is power. That being said, very few sellers or buyers are actually doing their homework. We are also battling cognitive biases that will lead us down a dangerous path if we aren’t careful. That is why I am so glad to have my guest, Aaron Hendon on the show today. Aaron is an award-winning, Seattle-based Realtor who is on a mission to educate buyers about the real estate process. His book, Shortchanged by Shortcuts? 44 Surprising Ways People Rip Themselves Off When Buying Or Selling Their Home outlines the common pitfalls we tend to fall into when buying and selling real estate.
You need to understand the transaction process in order to make the most out of real estate. When you think about choosing a Realtor, do you think about interviewing them as you would when hiring an employee? How do you know if your agent has your interests in mind? Is there such a thing as a discount broker? Aaron will answer these questions while busting a few real estate myths in today's informative episode. We will discuss the ways you can become a savvy home buyer and a confident home seller. A home is an enormous investment, and like all financial decisions, you want to be informed before you make your choice. Aaron is going to ensure that all ProfitBoss listeners stop making common real estate mistakes so they can start investing wisely.
What you will learn:
• Aaron is not trying to become a behavioral economist, but understanding the choices we make is still very important.
• How to understand cognitive bias.
• Aaron will teach you how to interview a Realtor.
• What you should do first when you want to sell your home.
• Why it is important to verify information your Realtors give you.
• How to think about the costs of selling a house and the merits of using an agent.
• The buyer is paying for the commission.
• It is critical to set the price of the home without the emotional weight of history.
• Aaron teaches us how to evaluate markets to compare the pricing of your house.
• How to consider all kinds of offers and how a good Realtor helps you navigate them.
• Understanding the asymmetry of information in the deal.
There can never be any secrets in money. Today, I have an amazing and compelling interview with Janet Lombardi, author of Bankruptcy: A Love Story. In 2007, Janet called her financial advisor for a routine check-in because she hadn’t received her annual statements in the mail yet. What her financial advisor told her changed everything: He said, “The accounts are empty. Get an accountant, get an attorney, and get a private detective.” This is Janet’s account of the financial fallout that resulted from her husband’s secret money mistakes.
I am thankful that Janet is willing to tell her story openly and honestly with the Profit Boss Radio audience. As you might have already guessed, the road to recovery was not an easy one. Janet is just as willing to offer up the lessons she has learned, as well as her own culpability in the situation. Janet had to do her homework. She was no longer able to deny the hard truths about money. What she found on the other end was a sense of empowerment and confidence when it comes to finances. I think her story will be inspiring to women who have always just referred to their husbands to handle finances. Knowledge really is power, especially when it comes to money.
Listen this week as Janet shares how she pieced together her life from bank statements and hidden documents. As a result, she’s a bit of a source on personal finance! Sometimes, the most difficult and complex situations lead to the simplest conclusions. Know where your money is, and use it well!
What You Will Learn In This Episode
Bankruptcy, A Love Story by Janet Lombardi
One of the biggest steps we have to take on our journey to financial freedom is to decrease the burden of debt. Paying minimums can delay immediate problems, but debts can pile up quickly and might cause you to miss out on some of your dreams. I am bringing you a story today of a listener who found herself in considerable debt but was determined for it not to ruin her relationship or put a dent in her career goals. This is the story of Beck, a listener and member of the ProfitBoss community who worked hard and has had a huge financial turnaround. It just about a year and a half, Beck went from debt to wealth in a major way.
Beck started out her early adulthood with some damaged perceptions around money. Her father made some serious money mistakes but always tried to create a comfortable lifestyle for his family. Beck initially wanted to present an image of wealth and prosperity, even though she was paying for her lifestyle in credit. She was aware this was a problem but was unmotivated to take the drastic steps needed to get out of thousands of dollars of debt. When she started a relationship with her future husband and the pair moved to New York for work, Beck's debt could no longer be ignored.
Listen this week to find out how Beck got out of debt, learned to be a saver, and built up her confidence around money matters. She is proof that honesty about our financial situation has a massive positive impact on our relationships. Though she wanted to be perceived in a certain way, Beck now understands that her former life just didn’t hold up with reality. Now, her lifestyle is supported by her means, and she enjoys her wealth without money becoming her master. If Beck’s story resonates with you, I think this episode will be of particular encouragement to you. Beck is proof that when we steward our wealth well, we can be more prosperous than we could ever imagine!
What You Will Learn in This Episode:
Forming a healthy relationship to our finances is all about taking small steps towards our ultimate financial goals. No matter your income, I believe you have the capability to find financial freedom. If you are looking for a little financial peace today, then you are going to love my conversation with Rachel Cruz! Rachel has a down-to-earth, practical perspective on finances that comes from an early exposure to money management skills. That’s right, Rachel’s dad is the one and only Dave Ramsey, who revolutionized the world of personal finance for so many of us!
Growing up with Dave Ramsey, you might think that Rachel spent her days filling in spreadsheets and planning mutual funds, but she assures me that isn’t the case. Instead, Rachel grew up with a healthy relationship with her finances and a desire to share that knowledge with others. Rachel has a natural love of public speaking, and even when she was still a child herself, she was sharing what she knew with those around her. Today, Rachel has published not one, but two bestselling finance books. She is teaching women all across the world how to be wise with their money and live financially free. It’s not just about getting out of debt, though that is important! Rachel focuses on easy steps that you can take to make wise decisions with your funds.
Today, Rachel is going to give us an overview of her Love Your Life, Not Theirs: 7 Money Habits to Change Your Life. When you develop these habits, you will create for you and your family a sense of financial freedom like never before. These tools really work!
Love Your Life, Not Theirs by Rachel Cruze
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When a parent leaves an inheritance as a legacy for their children, the intent is always to secure their future. Statistics tell us that 1-in-3 heirs end up blowing all the money, rather than stewarding it well. Earning and keeping are two drastically different skillsets, and having advice and counsel is essential to manage wealth well. But what would happen if all the advice in the world was basically useless? What would happen if you knew you were going to inherit but had your hands tied?
Today, I have an interesting story about what happens when an inheritance rattles the future, rather than securing it. It is truly a tale of good intentions gone awry. In this interview, my client, who will be known only as “Annie”, tells the story of inheriting $4M from her parents. Annie shares everything she has had to go through just to get her hands on the money that was rightfully hers. Even though her parents took the time to have a trust drafted, she never found the actual trust documents and had to go through the probate courts to have assets transferred to her name.
This is a cautionary tale to people everywhere of the high costs on the people you love if your estate plan is incomplete! Also, Annie had strong emotions about the money to overcome—before she inherited money she lived paycheck to paycheck, and even marched on Occupy Wall Street. Listen to find out if her perspective on wealth has evolved as she inherited.
This is a very moving and vulnerable story. It reminds me that a legacy is an incredible gift, but it is also a heavy weight to bear. I know you will come away from Annie’s story with a lot to think about, (and hopefully, let someone know the location of your Will when you’re through!)
What You Will Learn In This Episode:
• We start from the beginning: Annie always knew she would inherit money.
• Money and inheritance were abstract.
• Annie feels like she almost exchanged her parents for the money.
• How the whole trouble with the trust started.
• Lawyers don’t always have a copy of the trust.
• The time it takes and the uncertainty that follows a missing trust.
• How Annie has managed the pain and fear over the inheritance.
• Annie’s early days living paycheck to paycheck taught her about what it means to be “enough.”
• All about some of the technical aspects of inheritance.
• Annie’s vision for her life with this inheritance.
• Money has an effect on people. Learn how Annie’s social life has shifted.
• How to ensure people in your life has copies of your will.
• What Annie is planning to do with her story.
Featured on the show
When we think about a hero’s journey, it’s tempting to play up the sweeping dramatic moments and downplay the mundane or sacrificial choices they make to reach that hero status. I have a story for you today that doesn’t pull punches but is just as heroic as any grand adventure we might read about. When I first heard Jackie B’s story, I could feel the strings of my heart being pulled in a million directions. Yes, Jackie is currently living out her dreams, but she had to make hard choices and take calculated risks to get there. To hear her tell it will tug at your emotions in the best way because she is living proof that you can come to your own rescue. Are you ready to feel empowered?
You can find show notes and more information by clicking here: http://bit.ly/2BntiPI
This week I'm speaking with Kelly, whose lax money habits from her early 20s landed her in a stressful 25-year cycle of debt and uncertainty. Now, having sought help to finally improve her understanding of money and establish healthy spending and saving, she's debt-free.
This episode is a great one for anybody wrestling with feelings of failure or inadequacy around money, but it's also educational for you parents out there who are wondering how to ensure that your children don't grow up with a sense of entitlement around finances.
In the interview, Kelly takes us through her early money memories and the reasons she hated focusing on money. She talks about what those 25 years of constant debt were like, and how she finally reached out to a financial coach who helped her reform her treatment of money.
You can find show notes and more information by clicking here: http://bit.ly/2jnUhWV
Conversations about money are never easy, and talking to kids about money is no exception! This is one of the topics I get asked about most about, so I am thrilled to be able to bring to you the excellence and expertise of an incredible guest. If you are a parent or caregiver, your top priority is to make sure the child in your life is set up to succeed well into adulthood. Perhaps you have made some money mishaps that you insure your kids against. Maybe you just want to be proactive and start those money conversations early. Regardless of your motivation, it’s time to think critically about how to pass on smart money principles to the little ones.
My guest today is Neale Godfrey, an incredible asset to any parent thinking about money conversations with their children. Neale owns and operates Money For Life, and is the author of 27 books dealing with money, life skills, and important values. Neale was one of the first female executives at Chase, and is founded Children’s Financial Network INC. If all of those credentials don’t convince you Neale knows what she’s talking about, then her direct style of communication will.
Neale knows the only foolproof way to ensure that your financial legacy passes on to your children is to talk about it. Today, she will impart to you all the skills and strategies you need to have these difficult conversations. Whether your children are still little or entering into adulthood, Neale can share with you just what you need to set them up for success.
You can read the full show notes and access all the links and resources at http://bit.ly/2CizRbz.